Gosha Rubchinskiy is without a doubt the most internationally recognised fashion designer to have come out of Russia. He has admirers all over the world from New York to Tokyo and stockists in all the major world capitals. He has had a runway show in Paris, collaborations with Supreme and Vans and the production support of Comme des Garçons. Rubchinskiy hasn’t earned all this through his skill as a designer: he never had a professional education and started with a couple of sweatshirts and a show in a former Soviet sports hall. He owes everything he has achieved to his artistic vision. He came from a country that barely had any youth culture before the 1990s and managed to created an irresistible image of youth that was universal, but completely new. And as a photographer and filmmaker as well as a fashion designer, he is a rare example of a multi-disciplinary storyteller.