The Converse Rubber Shoe Company was opened in 1908. Located in Malden, Massachusetts, the firm was started by Marquis M. Converse. The factory made winter footwear for men, womenand children.In 1917, the Converse All-Star basketball shoe was introduced and began to be worn by Chuck Taylor. Chuck Taylor was a basketball player who helped promote the shoes, which eventually bore his name.The war brought about a change for the company in which production shifted to footwear, boots and other rubber products for troops. This was a huge economic boom for the company.Converse became the most popular sports shoe throughout the postwar era. The company leveraged the artistic work of Charles Kerins to push for further sales in high schools and colleges.