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NIKE

Nike was founded in 1964, by Bill Bowerman and Phil Knight originally started as Blue Ribbon Sports. It wasn’t until 1972, when they decided to call their upcoming company "Nike", which was named after the winged Greek goddess of victory. The "Swoosh" is well known all around the globe, and it was designed in 1971, by Carolyn Davidson. Not only can Nike be spotted by the "Swoosh" logo it’s well known "Just Do It" slogan makes Nike stand out like no other company. It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike's first "Just Do It" advertisement, which debuted on July 1, 1988.Wieden credits the inspiration for the slogan to "Let’s do it," the last words spoken by Gary Gilmore before he was executed.

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