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The idea for Aprix shoes first took shape twelve years ago, when Brendon Babenzien (former creative director for Supreme and the brain behind Noah) and his friend Skinny (Michael Power) noticed a lack of new silhouettes in the sneaker market that matched the clean simplicity of the Vans Era or Converse Chuck Taylor. The notion of creating a sneaker that took this approach epitomized their vision of the good life. It should be unstuffy but sleek, in timeless canvas, and at home near the water. It came to represent their desire to periodically remove themselves from the rat race, to commune with the zone where no dress code was required, where you won not by speeding up, but by slowing down. Aprix would signify a specific idea of luxury: the luxury of time. Aprix is the culmination of this enduring vision, utilizing Brendon’s evolving expertise and his opportunity to produce classic footwear using the best craftsmanship and materials. (text from www.noahny.com)



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